Journal

Notes on brand, web design, and the craft behind websites and products that people actually like using.

Featured

Most brands fail because they imitate. A simple pattern for building an identity that holds up in the real world.

A practical checklist for hiring a design studio — the questions that sort the good projects from the expensive mistakes.

Type is the quietest element of a brand and the one people read every day. A practical guide to choosing it well.

Why we treat WCAG as a starting point for better design — and what it means when we say a website is built to be accessible.

The four principles that shape every project we take on — and why we keep them on the wall above the kettle.